Saturday, March 26th Beauty Kind held their inaugural charity concert. This concert featured Demi Lovato, Randy Travis, The Band Perry, Jake Owen, Cole Swindell and AJR. Through the tremendous hard work of Beauty Kind and its customers they raised 2 million dollars of which was donated to their benefactors.
The concert started when DJ Dustin Cross from The Hot 93.3 took the stage to introduce the AJR Brothers. Then following their introduction the AJR brothers took the stage playing their hit songs I’m Ready and Weak. AJR opened the show with a very powerful performance between brothers Adam, Ryan, and Jack. The performance truly showed the AJR brothers and their passion not only for their music but for their choreography as well.
The brothers of AJR were truly proud to be a part of the concert and be inside AT&T stadium when they made the following statement:
“Last year we played the opening act outside of AT&T Stadium… I can’t tell you how refreshing it is to be inside here on stage.”
-Jack Met, AJR Performer
After AJR’s performance founder and chief executive order of Beauty Kind, Hil Davis, took the stage. He was introduced by DJ’s Jasmine Sadry and Trey Morgan of 99.5 The Wolf. Davis gave opening remarks and spoke to the nature of the concert for causes series.
The Band Perry:
Following Davis’s statement, the hit country group, The Band Perry took the stage. The delivered an earth shattering performance. They played a few of their new hits but also included their strong originals one of which was If I Die Young. They also played their hit Chainsaw.
The American Cancer Society:
After The Band Perry set the tone for the evening staff from the American Cancer Society brought a family to the stage. The youngest child of this family HAD cancer and OVERCAME it. The strong mother of the family with a passionate voice called on the audience to become a part of the movement. She talked about her child and reminded the audience the impact the support helps people.
Following the amazing story from the mother Cole Swindell took the stage. He started with a bang singing his hit Flatliner. During his next song, Ain’t Worth the Whiskey, he had a blue solo cup in his hand. He gave the song as a shout out to his ex-girlfriend. Swindell stated: “the biggest karaoke party he’s ever been to.” At the end of his gig the lights dimmed and everyone used their cell phones to light up the stadium. He ended with You Should Be Here, a tribute to his father.
Country Legend Randy Travis was next. See our article to come.
Lovato received a very special introduction from a make a wish child. Headliner, Disney Channel star and music hits wonder Demi Lovato was wearing a beautiful gold dress. She took the stage with such high energy and strong wide-ranged vocals. She sang her hits Confident, Heart Attack and Neon Lights wearing a cowgirl hat going back to her down home Texas roots.
Lovato spoke about being excited to be back in Dallas. Then she said how proud she was as cowboys fan. Next she sang Lionheart. Finally, Lovato sang Cool for the Summer. She dedicated the song to her grandmother.
Make a Wish Foundation:
Following Lovato’s astounding performance Beauty Kind Creative Director Kokkeler paid a tribute to the Make a Wish Foundation. Then the organizations Director of Medical Outreach Jean Cooper shared a story about making a young mans dreams come true.
The night ended with the epic Jake Owen. He played his songs Anywhere With You and American Country Love Song. One highlight of the night was when he was singing The One That Got Away he went on a run through the stadium making sure to get up close and personal with his fans.
Finally, the night ended with Jake bringing back Hil Davis, Midge LaPorte and other key members from the charities for the last sign-off.
Beauty Kind sells products and 5% of the sales purchase goes to the charity of their choosing. I had the opportunity to personal meet with Hil Davis CEO and Founder of Beauty Kind at the press conference before the concert. He, his wife and two little girls are an amazing humble family support and bringing up others. Hil is always willing to help and support others.